Crypto Sale Basics: Private Sale, Presale, and Public Sale

Published: 2025-12-16
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Why Crypto Sale Is Split into Private Sale, Presale, and Public Sale

Basically, when a new crypto project needs cash, it has what's called a crypto sale. It's a way for the team to sell their coins before they hit the major trading platforms, usually in a few steps. These steps are all about helping the project get off the ground and gain some traction. Folks who jump in early are usually hoping their investment will pay off down the road.

There are pretty much three main ways these crypto sales go down: a Private, a Presale, and a Public. They're not all the same, mind you. Each has its own set of rules, its own price point, and its own level of risk involved.

We're going to break down all three of these in super simple terms right here in this blog. By the time you're done reading, you'll have a solid understanding of how each type of sales operates and which one might be the best fit for you.

What is a crypto sales? 

A crypto sale is when a new crypto project sells its tokens to people. This happens before the token is fully launched. The money raised helps the team build the product, pay workers, and grow the project.

Think of it like a new game or app. Before it is ready, the makers need money to build it. So they sell early access. A crypto sale works in the same way.

Most projects do not sell all tokens at once. They sell them in steps. These steps are private, presale, and public. 

Why are there different crypto stages?

A project does not need all the money at once. It needs money step by step.Early buyers take more risk, so they get a lower price. Later buyers take less risk, so they pay more.

This is why crypto sale stages are split into three parts:

  • Private
  • Presale
  • Public

Private sale: The first stage 

The private is the first step in a crypto sale. It happens very early, even before the project is finished. Only a few investors can take part, usually wealthy people, funds, or close friends of the team.

Key Features of a second stage

  • Limited Access: Only selected buyers can participate.
  • Low Price: Tokens cost the least in this stage.
  • High Risk: The project is very new and might fail.
  • Lock Period: Buyers usually cannot sell their tokens right away.

The private is popular with big investors because the price is low. If the project does well, they can earn a lot of profit. But it is risky since there is no promise the project will succeed.

Advantages

  • Early access to tokens at a very low price.
  • Possibility of high returns if the project grows.
  • Helps the project get initial funding.

Disadvantages of Private Stage

  • Not open to the general public.
  • High risk of projects failure.
  • The Tokens are locked for months or years.

Presale: The middle stage 

After a private stage, most projects conduct a presale. The presale is more open than the private. Anyone who meets the rules can join. At this stage, the token is more developed. There may be a website, a whitepaper, or a demo. 

Key features of presale 

  • More open- Every one can participate in this sales to buy tokens.
  • Medium Price- The token price is higher than first stage but lower than public offering
  • Less risk- The assignment is more real but still has a risk.
  • Minimum purchase- some presales set a minimum number of tokens that can be bought.

Presales are popular because they allow normal investors to buy tokens early. Buyers in a presale still get a good price but face less risk than first stage buyers.

Advantages of Presale

  • Early access for normal users
  • Tokens are cheaper than public stage
  • The task is clearer and more trustworthy than private stage.

Disadvantages of Presale

  • Still carries risk because the project is not fully launched
  • Token price is higher than private.
  • Some presale may sell out quickly, making it hard to join

Public sale: The final stage

A public sale is the last stage of a crypto sale. This is when the project is ready to launch. Almost anyone can buy tokens at this stage. Public sale tokens may soon be listed on exchanges.

Key Features

  • Open to Everyone: Anyone can participate.
  • Highest Price: Token price is usually the highest among all stages.
  • Lower Risk: The token is closer to launch and more complete.
  • Easy Access: No special connections are needed.

Public is safer than private or presale because the token is ready to go live. However, its profit potential is usually lower than early stages because the token price is higher.

Advantages

  • It is Very easy to join.
  • Less risky than early stages.
  • Gives everyone a fair chance to buy tokens.

Disadvantages

  • Token price is highest, so profit may be smaller.
  • Less chance of big gains compared to private or presale. 

Why do cryptocurrency projects use multiple stages? 

Projects use different stages to collect money step by step. Early money helps start the work. Later money helps the token grow bigger. 

Private: Gives money to start the projects at an early stage.
Presale: Creates interest and helps build a strong community.
Public: Opens the token buiyng to everyone.

Having many stages also stops a few people from buying all the tokens. This helps share tokens more fairly among many buyers.

Tips to join any Crypto sale 

  • Before joining a crypto sale, follow these tips:
  • Research the Projects: Learn about the team, the plan, and the goal.
  • Check the Whitepaper: This is the project’s official document explaining everything.
  • Never Invest What You Cannot Lose: Cryptocurrency is risky. Only invest money you can afford to lose.
  • Avoid Hype: Do not get influenced by marketing promises.
  • Look for Real Use: The best projects solve a problem or create value.

Many scams use the word “crypto sale” to trick people. Always double-check before investing.

Conclusion 

A crypto sale is the starting point of any new projects. It helps raise money and build a community.

  • Private level is for early buyers who take high risk but may get high rewards.
  • Presale is for early supporters with medium risk.
  • PublicSale is open to everyone and it has lower risk.

Knowing each stage helps you choose better and avoid mistakes. Cryptocurrency can be exciting, but it is risky. A crypto sale is not just about buying tokens. It is about supporting a project early. The earlier you join, the risk is higher, but the reward can also be higher.

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